Australians intending to purchase the new Microsoft Office in stores are going to be in for a shock if they think they are purchasing it on DVD or CD.
People insisting on having their software on disc will not be able to buy it from stores Down Under. Office 2013 is only being sold in a package that does not include a CD or DVD but merely an activation serial key together with a URL from which consumers can download the 650MB software over the internet. In previous years, the software has always come in a DVD format. Despite this, many stores are still labelling the package with the word ‘DVD’, something that is likely to result in a lot of confusion for customers.
Confusion is the last thing that any company wants to cause with their multimedia packaging, DVD or otherwise. It seems unlikely that Microsoft would want to spend so much time and energy creating Office 2013 only to generate confusion and irritation because of the packaging. Likewise, the packaging for actual DVDs needs to be honest and not cause confusion as to the nature of its contents.
Of course, this does not mean there is no room for innovation and originality in DVD packaging design, two features for which brandedmedia are well known. This Basingstoke, Hampshire company can give your product stylish packaging that will not leave potential customers bewildered and befuddled.