UK's first gaming promotional CD insert in national

March 15th 06, 16:03

Paddy Power has produced the UK's first gaming promotional CD insert to appear in a national newspaper. The Paddy Power Poker insert, which appeared in the Times, was produced in conjunction with the CD and DVD packaging and design company brandedmedia. The company hopes to increase customer acquisition levels by allowing Times readers to download its poker software. Sean Fergusson, managing director of brandedmedia said: "Many firms wrongly think of CD replication as a commodity product, although it represents a significant part of many marketing campaigns."

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