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brandedmedia launches a business brandedmailing

March 28th 07, 10:15

The launch follows research conducted amongst Brandedmedia's clients which shows that 68 per cent had been frustrated by their suppliers’ poor attention to detail in creating finished product for mail campaigns. A further 76 per cent cited poor customer service as a frustration, coupled with 53 per cent who had tested the integrity of their suppliers’ data to discover duplicates and misspellings – 26 per cent had never done this and were therefore unaware of the reliability of data cleansing services.

"The feedback I've received from some of my clients over the last few years is that the mail and distribution industry seems to have become complacent. Clients complain about poor customer service, an inability to think ahead, dirty storage facilities, poorly constructed product and missed deadlines. We may seem small but I believe that what we will be offering with brandedmailing will shake up quite a stagnant market,” said Sean Fergusson, managing director of Brandedmedia.

Brandedmedia was created four years ago as a CD and DVD replication business. Since then it has grown into a £4.5million company and over time has extended its in-house services to meet client demand for fulfilment, storage and distribution.

Attention to detail and excellent customer service are the two main gripes that Brandedmedia\'s clients raised in the survey. Of particular concern was mailing poorly produced products that, along with delivery duplication, could have a detrimental impact on brand whilst pushing up campaign costs.

“We saw an opportunity to shake up the industry. What is currently accepted as the norm really isn’t an acceptable way to do business but, it would appear people who need these services have little choice. As we were progressively extending our offering to meet client demand, it seemed the right time to create a dedicated business to focus on mail and distribution with a difference,” continued Fergusson.

Brandedmailing’s services will include:
- Direct mail – design, print and distribution
- Printing – of all promotional material from bespoke packaging to mail shots
- Fulfilment – automate or hand pack mail components of 250,000 plus per 24 hours
- Data management – including cleansing data to reduce the cost of postal campaigns
- Storage – of any promotional items for distribution across the UK
- Distribution – by courier and freight for receipt and dispatch of 250 pallets daily.
- Dedicated account manager – genuinely so. Clients will always speak to the same person at brandedmailing who will have built a relationship with and understanding of their client\'s needs and business pressures.

About Brandedmailing
Brandedmailing is the newest mail and distribution provider, based in the UK and Sweden. Its services include direct mail, bespoke packaging, creative and design, printing, fulfilment, data handling, storage, and distribution.

For further information, log onto www.brandedmailing.net

About Brandedmedia
Brandedmedia is a complete one-stop-shop for CD and DVD replication, packaging design and fulfilment, and has one of the largest fulfilment centres in the UK. Brandedmedia takes the stress out of a campaign by managing its clients\' projects through to a successful outcome. Its clients are within the music, entertainment, promotional and software market.

For further information, log onto www.brandedmailing.net

Source: EPR Network Blog

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