February 17th 06, 09:41

"Getting a product to the customer with add-ons needs to be left to the experts," says Sean Fergusson, managing director of brandedmedia, a company that specialises in fulfilment. "They have the skills and set up to make sure campaigns make that all important positive first impression for future business success. This leaves the client to focus on their core business, rather than diversifying and losing direction."

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