New Tricks, new sleeves

January 25th 09, 11:26

brandedmedia in Basingstoke offers a host of different CD and DVD packaging options, including the jakebox and a number of other environmentally friendly packs. Managing director Sean Fergusson says that the company is actively perusing other avenues outside of music and films for its disc packaging - its produced the packaging for the UEFA Euro 2008 corporate hospitality packs, for instance. The company has also produced a mailer pack, designed to be posted out without an envelope. The mailer is sealed with a perforated label and can be printed on directly with graphics and address details. Fergusson says promotional campaigns and marketing mail-outs for organisations such as charities are a rapidly growing part of the business. Another area the company is currently very excited about is packaging for USB sticks. "Everybody is struggling to add value to USB sticks. Our moulded tray and card outer 4pp pack is the first of its kind for the USB market," he says. "The pack can contain a booklet and most of the USB devices on the market at the moment. People do judge a book by its cover and our USB packs really raise perceptions."

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